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Goodyear run on flat.

Demonstration unit designed to show the difference between a run on flat technology tyre and a standard tyre. Demonstration unit consisted of an industrial rated conveyor belt rolling a half run on flat half standard tyre under load. The load could be adjusted to maximise the deflation effect. 
The wheel was linked to the unit via a custom-built suspension system. The unit also housed light boxes for the graphics panels and a DVD player and screen running a looped demonstration DVD.